Privacy Policy

Date Modified: October 30, 2011

Personal Information Which We Collect

We collect information from you when either you visit our website, register on our website, comment on a news story, place an order, enter a contest or sweepstakes, respond to a questionnaire or communicate directly with us using E-mail or our contact form.  Below you may review the precise details of how this information is collected, stored and utilized.  The privacy of each one of our visitors is extremely important to us, which is why our privacy policy is meant to explain to you how we utilize and protect your personal information.

How Your Personal Information is Utilized

We typically receive the information from you when you register, purchase products, participate in a contest or promotion, respond to a questionnaire or marketing inquiry, surf our site, or utilize other site features in the following ways:

To personalize the type of content and merchandise offerings we present.
To enable us to better handle your customer service requests.
To rapidly process your transactions and direct assistance inquiries.
To administer website features where compliance standards must be maintained.
To administer our E-mail newsletter distribution and opt-out features.

How Your Information is Safeguarded

Security measures, mainly utilized to preserve the security and integrity of your personal information, have been designed and utilized on our site and connected hardware and network. Your personal information is guarded behind a reinforced network, that is only accessible by a small number of individuals.  These individuals are required to keep any information they view confidential.

Utilization of Cookies

As most sites do, we also utilize website cookies.  Cookies are simply small files which a website or its service provider places on your computer’s hard drive by way of your web browser which permits the site or service provider’s systems to identify your browser and collect and remember certain information. For example, we use website cookies to enable us to determine pages you have previously viewed so that we may customize content displayed for you. Cookies also are utilized to help us understand your preferences based on past or present site activity, which facilitates us to present you with enhanced services such as commenting on specific news stories. We also utilize cookies to help us compile aggregate data about website traffic and website interaction so that we can present you with a better user experience and assess features which would be helpful to our valued guests in the future.

We may contract with third party internet service providers to assist us in better understanding our website guests. These service providers are not permitted to use the information collected on our behalf except to help us perform and improve our business.

You may restrict the use of cookies by configuring your web browser in a way that restricts how cookies are used.  Since there are a variety of web browsers available, which use different configuration methods, it is important that you examine the documentation which comes with the web browser you are using to limit the use of cookies.  Please be aware, however, that restricting the use of cookies might result in some site features being unavailable on our site and many others.


Anything that you personally submit, by commenting on specific news stories, is viewable to the entire public.  By participating in this community by posting comments, you accept personal responsibility for what it is that you post to the public domain.  Such comments shall not be removed, except as when required by law or when required to maintain the integrity of our website.

Non-Identifiable Information

We use website traffic analysis software to monitor website traffic trends, usage patterns and utilize this data to improve our website for all.  This information is restricted to an IP address and no personal information is associated with IP addresses, except when communications are sent to us by E-mail or website form.  Nearly every website on the internet collects data for the purpose of traffic analysis as we do and log the activity of IP addresses for traffic analysis purposes.

Disclosure of Personal Data

We don’t sell, exchange, or otherwise transfer to outside organizations your personally identifiable information unless we first provide you with advance notice, except as described below. The phrase “outside parties” doesn’t include Health Care Reforms. It also does not include our website hosting partners and other parties who help us in maintaining our website, carrying out our business, or servicing you, providing that these parties agree to keep personal information confidential. We may also release your personal information when we feel releasing it is proper to maintain compliance with the law, enforce our website policies, or to protect ours or others rights, property, and/or safety.

Please note that non-personally identifiable website visitor data may be furnished to other businesses for marketing, advertising or additional uses.

Changing or Removing the Information That You Have Provided Us

The only information in which individuals may modify, opt-out of and/or eliminate is from our E-mail newsletter.  Unsubscribing from our E-mail newsletter will result in all personal information being deleted.  Direct communications with us, orders placed on our website, and additional transactions which require accurate records may not be altered by individual users.

Third Party Website Links

The internet (web) is made up of many websites which link to one another.  We also link to other external websites and have no control over how these websites collect, use and dispense of private information.  Due to this, our privacy policy doesn’t cover how they handle personal information.  Many of the third party websites that we link to utilize cookies, web beacons and other internet technologies to gather information for valid purposes.  Please review the specific privacy policies on those sites that we have linked to so that you may learn how they handle and manage personal information.

Privacy Policy Updates

Updates released on our privacy policy will develop over time and will be posted on this page.  Modifications made to this privacy policy are enforced from that date and forward.  You may determine when this privacy policy was last revised by viewing the date noted at the top of this web page.

Visitor Questions and Feedback

We encourage our guests to contact us with their inquiries and suggestions relating to this privacy policy or any matter involving our website.

Privacy Policy Coverage

This privacy policy only cover actions that occur on this website.  Business and communications that take place by telephone, in-person or by any other means have no coverage under this specific policy.

Your Consent

By visiting our website, and utilizing its features, you have thus provided us with your agreement concerning this privacy policy and its terms.